Shannon Joseph

Shannon A. Joseph is an environmental engineer based in Ottawa who works on Trends projects in Montreal and Toronto. For more information about TREnDS, please visit: http://www.trendsfashion.ca/ 

Bio last updated July 26th, 2018.

Shannon Joseph

Articles by Shannon Joseph

  • The Pseudo-Voodoo of “You Do You”

    In helping young women grasp the fashion industry’s power to shape social attitudes, Shannon A. Joseph discovers an adolescent meme with almost magical potency to impair judgement. What do you think? Are you, your friends and family concerned about the effects of fashion on female high school students?

    Did they feel there were pressures on girls to look or dress in certain ways? Can you really do you?  Or are individual senses of style influenced by media, other teens, and social expectations? As part of the discussion I showed the students pictures of girls much younger than themselves, performin...

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